Google Analytics Show Now Separates Brand And Non-Brand PPC Traffic

Google Analytics Show Now Separates Brand And Non-Brand PPC Traffic

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Brand and non-brand paid search terms typically perform very differently and most paid search teams analyze these sets of keywords separately. To make this task easier, Google has added a handy feature to Analytics that automatically segments brand and non-brand, or generic, paid search terms into distinct channels. No more building custom segments or filter stringsAnalytics makes assumptions about which keywords are brand terms based on factors such as click-through rate, text string and domain name and buckets them in the Brand Paid Search channel. Non-brand terms are grouped under the Generic Paid Search Channel