Why Monitor Your Online Reputation?
It takes time, effort and an elaborate strategy to build a solid company reputation, but everything you’ve worked to build can be undone in just a few hours.
Negativity spreads like wildfire, especially in an environment that’s open 24/7. Any online content, positive or negative, impacts how people view your business.
Eighty-three percent of consumers say online reviews influence their perceptions about companies and 80% report that negative online comments changed their purchasing decision
With so much at stake, it’s important to monitor your company’s online reputation daily: Watch important industry websites, track key employee mentions and search for real-time social mentions and sentiment.
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